Leonard L. Berry

Management lessons from Mayo Clinic

2008

Un Buen Servicio Ya No Basta

2003

Como Descubrir el Alma del Servicio

2001

Die Kunst Kunden zu begeistern. Neun Erfolgsfaktoren für Service der Extraklasse

2000

Discovering the soul of service

1999

Capture and communicate value in ...

Capture and communicate value in the pricing of services

1996

On great service

1995

Marketing services

1991

Service quality

1989 Leonard L. Berry, David Bennett, and Carter Brown

Bankers who sell

1985

Marketing for bankers

Marketing for bankers

1975

Marketing for the bank executive

1974

Marketing and the social environment

1973

Emerging perspectives on services marketing

Year unknown Leonard L. Berry, Leonard T. Berry, and G Lynn Shostak

Financial institution marketing

Financial institution marketing

Year unknown Leonard L. Berry and James H. Donnelly

Management lessons from Mayo Clinic

Management lessons from Mayo Clinic

Year unknown

Servqual, a multiple-item scale f...

Servqual, a multiple-item scale for measuring customer perceptions of service quality

Year unknown A Parasuraman, A. Parasuraman, Valarie A. Zeithaml, and Leonard L. Berry

Ten lessons for improving service...

Ten lessons for improving service quality

Year unknown Leonard L. Berry, A. Parasuraman, Valarie A. Zeithaml, and Marketing Science Institute

Xiang shi jie zui hao de yi yuan xue guan li

Year unknown