Author

Bernard Cova

12 known books newest first

No author bio imported yet.

Books

OpenLibrary works by this author.

12 books
Cosuming Experience

Cosuming Experience

2006
The postmodern explained to managers

The postmodern explained to managers

1996
Au-delà du marché

Au-delà du marché

1995
Consumer tribes

Consumer tribes

Year unknown
Consuming experience

Consuming experience

Year unknown
Interpretive Consumer Research

Interpretive Consumer Research

Year unknown Bernard Cova and Richard Elliott
Interpretive Consumer Research. Q...

Interpretive Consumer Research. Qualitative Market Research

Year unknown Bernard Cova and Richard Elliott
La vie sociale des marques

La vie sociale des marques

Year unknown
Project marketing

Project marketing

Year unknown Bernard Cova, Pervez Ghauri, and Robert Salle
Start-Ups and the Mobilization of...

Start-Ups and the Mobilization of Social Interactions

Year unknown Anicet Nemani, Franck Barès, and Bernard Cova
Stratégies de soumission aux appe...

Stratégies de soumission aux appels d'offres internationaux de projets industriels

Year unknown
Stratégies d'incertitude

Stratégies d'incertitude

Year unknown Sylvain Wickham and Bernard Cova

Fetched from OpenLibrary. Some translations may appear as separate works.