Author

Rajeev Batra

15 known books newest first

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Books

OpenLibrary works by this author.

15 books
Marketing Issues in Transitional Economics (The William Davidson Institute Series on Transitional and Emerging Economies)

Marketing Issues in Transitional Economics (The William Davidson Institute Series on Transitional and Emerging Economies)

1999
Advertising management

Advertising management

1996
Identifying opportunities for rep...

Identifying opportunities for repetition minimization

1984
Cable TV advertising

Cable TV advertising

Year unknown Rajeev Batra and Rashi Glazer
Leveraging consumer psychology for effective health communications

Leveraging consumer psychology for effective health communications

Year unknown
Leveraging Consumer Psychology fo...

Leveraging Consumer Psychology for Effective Health Communications : the Obesity Challenge

Year unknown Rajeev Batra, Victor J. Strecher, and Punam Anand Keller
Marketing issues in transitional economies

Marketing issues in transitional economies

Year unknown
Persuasive imagery

Persuasive imagery

Year unknown
Persuasive Imagery

Persuasive Imagery

Year unknown Linda M. Scott and Rajeev Batra
The "Hierarchy of advertising eff...

The "Hierarchy of advertising effects"

Year unknown
The new direct marketing

The new direct marketing

Year unknown
The new direct marketing

The new direct marketing

Year unknown
The New direct marketing

The New direct marketing

Year unknown Rajeev Batra, David Shepard Associates, and David Associates Shepard
The new emerging market multinationals

The new emerging market multinationals

Year unknown
The psychology of design

The psychology of design

Year unknown Rajeev Batra, Colleen M. Seifert, and Diann Brei

Fetched from OpenLibrary. Some translations may appear as separate works.