Author

Robert C. Blattberg

born 1942 6 known books newest first

No author bio imported yet.

Books

OpenLibrary works by this author.

6 books
Database marketing

Database marketing

2008
Category management

Category management

1995
Sales Promotion

Sales Promotion

1990
Customer equity

Customer equity

Year unknown Robert C. Blattberg, Gary Getz, and Jacquelyn S. Thomas
The Economy in transition

The Economy in transition

Year unknown
The Marketing information revolution

The Marketing information revolution

Year unknown Robert C. Blattberg, Rashi Glazer, and John D. C. Little

Fetched from OpenLibrary. Some translations may appear as separate works.