John D. C. Little

Adaptive control systems in marketing

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A media selection calculus

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A mixed integer linear program for synchronizing traffic signals for maximal bandwidth

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A model of adaptive control of promotional spending

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A multivariate adaptive control model

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An algorithm for the traveling salesman problem

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Branch and bound methods for combinatorial problems

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Brandaid

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Decision support systems for mark...

Decision support systems for marketing managers

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MEDIAC, an on-line media selection system

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Models and managers

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Notes on marketing experimentation

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Operations research in marketing

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Optimal signal timing for arterial signal systems

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Puerto Rico's citizen feedback system

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Research opportunities in the decision and management sciences

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The Marketing information revolution

Year unknown Robert C. Blattberg, Rashi Glazer, and John D. C. Little

The synchronization of traffic signals by mixed-integer linear programming

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Use of storage water in a hydroel...

Use of storage water in a hydroelectric system

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