David Bruce Montgomery

A continuous limit for the "contagious" binomial distribution

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Adjusting R2ș

Adjusting R2ș

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Advertising decisions

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A multiple-product sales force allocation model

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Application of management science...

Application of management sciences in marketing

Year unknown David Bruce Montgomery and Glen L. Urban

Applications of management scienc...

Applications of management science in marketing

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A probability diffusion model of dynamic market behavior

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A stochastic response model with application to brand choice

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Brand trial after a change in pro...

Brand trial after a change in promotion credibility

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Clusters of consumer interests and spheres of influence of opinion leaders

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Computer applications in marketing research

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Consumer characteristics and "dea...

Consumer characteristics and "deal" purchasing

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Consumer response to a legitimated brand appeal

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Continuous Limit for the Contagio...

Continuous Limit for the Contagious Binomial Distribution

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Demand for and use of global acco...

Demand for and use of global account management

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Distributed lag models of response to a communications mix

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Estimating dynamic effects of mar...

Estimating dynamic effects of market communications expenditures

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Estimating the dynamic effects of marketing communications expenditures

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Implementation of management science in marketing

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Individual differences in respons...

Individual differences in response to consumer promotions

Year unknown Gwen Ortmeyer, James M. Lattin, and David Bruce Montgomery

Introduction to management science and marketing

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Management science in marketing

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Marketing information and decisio...

Marketing information and decision systems

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Marketing information systems

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Market response to the legitimation of a brand appeal

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Market Response to the Legitimati...

Market Response to the Legitimation of a Brand Appeal

Year unknown David Bruce Montgomery and Jon Scott Armstrong

Modeling marketing phenomena

Modeling marketing phenomena

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New product distribution

New product distribution

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On-line computer applications in ...

On-line computer applications in marketing and marketing research

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On the limiting form of the "contagious" binomial distribution and its application in stochastic models of choice behavior

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Patterns of overlap in opinion leadership and interest for selected categories of purchasing activity

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Personal selling decisions

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Pricing decisions

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Stochastic consumer models

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Stochastic models of consumer cho...

Stochastic models of consumer choice behavior

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Stochastic models of consumer response

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Strategic intelligence systems

Strategic intelligence systems

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