Author

Frederik D. Wiersema

9 known books newest first

No author bio imported yet.

Books

OpenLibrary works by this author.

9 books
Alufe ha-ḥadshanut

Alufe ha-ḥadshanut

Year unknown John J. Kao, Rosabeth Moss Kanter, Frederik D. Wiersema, and דורית לנדס
Customer intimacy

Customer intimacy

Year unknown
Customer service

Customer service

Year unknown
Innovation

Innovation

Year unknown John J. Kao and Frederik D. Wiersema
Linking marketing and corporate p...

Linking marketing and corporate planning

Year unknown
Price-cost dynamics

Price-cost dynamics

Year unknown
Sherut leḳoḥot - me-ʻal ume-ʻever

Sherut leḳoḥot - me-ʻal ume-ʻever

Year unknown Frederik D. Wiersema and Barukh Ḳorot
Strategic marketing and the produ...

Strategic marketing and the product life cycle

Year unknown
The new market leaders

The new market leaders

Year unknown

Fetched from OpenLibrary. Some translations may appear as separate works.