Author

Richard P. Bagozzi

18 known books newest first

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Books

OpenLibrary works by this author.

18 books
Advanced methods of marketing research

Advanced methods of marketing research

Year unknown
Advances in Communication and Mar...

Advances in Communication and Marketing Research

Year unknown
Causal models in marketing

Causal models in marketing

Year unknown
Marketing in the 80's

Marketing in the 80's

Year unknown
Marketing management

Marketing management

Year unknown
Marketing-Management

Marketing-Management

Year unknown Richard P. Bagozzi, Jose Antonio Rosa, Kirsti Sawhney Celly, and Francisco Coronel
Philosophical and radical thought in marketing

Philosophical and radical thought in marketing

Year unknown A. Fuat Firat and Richard P. Bagozzi
Principles of marketing management

Principles of marketing management

Year unknown
Principles of marketing research

Principles of marketing research

Year unknown
Recall, recognition, and the measurement of memory for print advertisements

Recall, recognition, and the measurement of memory for print advertisements

Year unknown
Representing and testing organiza...

Representing and testing organizational theories

Year unknown
Routledge Companion to Marketing ...

Routledge Companion to Marketing Research

Year unknown Len Tiu Wright, Luiz Moutinho, Merlin Stone, and Richard P. Bagozzi
Routledge Companion to Modern Mar...

Routledge Companion to Modern Marketing Research

Year unknown Len Tiu Wright, Luiz Moutinho, and Richard P. Bagozzi
Sales Management

Sales Management

Year unknown
Sales management--new development...

Sales management--new developments from behavioral and decision model research

Year unknown
The social psychology of consumer behaviour

The social psychology of consumer behaviour

Year unknown
Toward a general theory for the e...

Toward a general theory for the explanation of the performance of salespeople

Year unknown
Will and economic behavior

Will and economic behavior

Year unknown Richard P. Bagozzi and David H. Ingvar

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