Author

John T. Gourville

6 known books newest first

No author bio imported yet.

Books

OpenLibrary works by this author.

6 books
Downsizing price increases

Downsizing price increases

Year unknown
Extremeness seeking

Extremeness seeking

Year unknown
Overchoice

Overchoice

Year unknown
Problems and cases in health care marketing

Problems and cases in health care marketing

Year unknown John T. Gourville, John A. Quelch, and V. Kasturi Rangan
The consumer psychology of mail-i...

The consumer psychology of mail-in rebates

Year unknown
The curse of innovation

The curse of innovation

Year unknown John T. Gourville and Harvard Business School. Division of Research

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