Benson P. Shapiro

Business marketing strategy

1995 V. Kasturi Rangan, Benson P. Shapiro, and Rowland T., Jr. Moriarity

Marketing management

1985

National Account Management

National Account Management

1980

Industrial product policy

Industrial product policy

1976

Hints for case teaching

Hints for case teaching

Year unknown

Instructor's manual to accompany

Instructor's manual to accompany

Year unknown

Keeping customers

Year unknown J. J. Sviokla and Benson P. Shapiro

Managing sales task clarity

Managing sales task clarity

Year unknown

Marketing management readings

Marketing management readings

Year unknown Benson P. Shapiro, Robert J. Dolan, and John A. Quelch

Organizing the national account f...

Organizing the national account force

Year unknown

Price as a communicator of quality

Price as a communicator of quality

Year unknown

Sales program management

Year unknown

Seeking customers

Year unknown

Sprint selling & turbo-charged ma...

Sprint selling & turbo-charged market development

Year unknown Benson P. Shapiro and Harvard Business School

Support systems

Support systems

Year unknown