James M. Lattin

All customers are not created equal

All customers are not created equal

Year unknown James M. Lattin, Harvard Business School, and Stanford University. Graduate School of Business

Analyzing multivariate data

Year unknown James M. Lattin, James Lattin, Douglas Carroll, and Paul Green

Individual differences in respons...

Individual differences in response to consumer promotions

Year unknown Gwen Ortmeyer, James M. Lattin, and David Bruce Montgomery

SPSS Companion for Lattin/Green/C...

SPSS Companion for Lattin/Green/Carroll’s Analyzing Multivariate Data (Duxbury Applied)

Year unknown James M. Lattin, Douglas J. Carroll, and Paul E. Green

T1 scaling

Year unknown

The dynamics of consumer response...

The dynamics of consumer response to price discounts

Year unknown