Alan R. Andreasen

Strategic marketing for nonprofit...

Strategic marketing for nonprofit organizations

2007

Social marketing in the 21st century

2006

Marketing Research That Won't Break the Bank

2002

Ethics in Social Marketing

2001

Marketing social change

1995

Expanding the audience for the performing arts

1990

Cheap but Good Marketing Research

1988

Regulation and the disadvantaged

Regulation and the disadvantaged

1978

The disadvantaged consumer

1975

Inner city business

1971

A multivariate approach to segmen...

A multivariate approach to segmenting arts audiences

Year unknown

A taxonomy of consumer satisfaction / dissatisfaction measures

Year unknown

Automatic vending of grocery and ...

Automatic vending of grocery and department store merchandise

Year unknown

Broadening the audience for the arts

Broadening the audience for the arts

Year unknown

Consumer complaints and business response

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Consumer dissatisfaction and market performance

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Consumerism and the broadened mar...

Consumerism and the broadened marketing concept

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Consumerism in the ghetto

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Consumer satisfaction in loose monopolies

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Diffusing marketing theory and re...

Diffusing marketing theory and research

Year unknown Alan R. Andreasen and David Morgan Gardner

Improving inner-city marketing

Improving inner-city marketing

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Minorities and marketing

Year unknown Alan R. Andreasen and Frederick D. Sturdivant

Mythological barriers to the use of marketing research by small and non-profit organizations

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"Power potential" channel strategies in social marketing

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Public policy and marketing thought

Public policy and marketing thought

Year unknown Alan R. Andreasen and Seymour Sudman

Social marketing in the ghetto

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Strategic marketing for nonprofit organizations

Year unknown Alan Andreasen, Philip Kotler, and Alan R. Andreasen

The ghetto marketing life cycle

Year unknown