Nigel Piercy

Strategic customer management

2009

Tales from the marketplace

2000

Market-led strategic change

1991

Management Information Systems

Management Information Systems

1986

Management Information Systems (Management & New Information Technology Series)

1986

Marketing budgeting

1986

Role and function of the chief ma...

Role and function of the chief marketing executive and the marketing department

1986

Marketing organisation

Marketing organisation

1985

Managing marketing information

1983

Export strategy, markets and competition

1982

Strategic marketing

1982 David W. Cravens and Nigel Piercy

Export marketing in the north of ...

Export marketing in the north of England

1980

Export Strategy

Export Strategy

Year unknown

Low cost marketing analysis

Low cost marketing analysis

Year unknown

Management information systems

Year unknown

Managing Marketing Information (R...

Managing Marketing Information (RLE Marketing)

Year unknown

Marketing asset accounting

Marketing asset accounting

Year unknown

Marketing Budgeting (Rle Marketing)

Marketing Budgeting (Rle Marketing)

Year unknown

Marketing Organisation (RLE Marke...

Marketing Organisation (RLE Marketing)

Year unknown

Marketing Strategy and Competitiv...

Marketing Strategy and Competitive Positioning

Year unknown Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, and Nick Lee

Marketing Strategy and Competitive Positioning (6th Edition)

Year unknown Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, and John Rudd

Market-led strategic change

Year unknown

Market-led strategic change

Year unknown

Online Course Pack

Year unknown Graham Hooley, Robert Van der Zwart, and Nigel Piercy

Strategic marketing

Year unknown David W. Cravens and Nigel Piercy

The Management implications of new information technology

Year unknown

The Oxford handbook of strategic ...

The Oxford handbook of strategic sales and sales management

Year unknown David W. Cravens, Kenneth Le Meunier-FitzHugh, and Nigel Piercy