Waldemar Pfoertsch

B2B Brand Management

Year unknown Philip Kotler and Waldemar Pfoertsch

B2B Brand Management

B2B Brand Management

Year unknown Philip Kotler, Waldemar Pfoertsch, and I. Michi

B2B Marka Yönetimi

Year unknown Philip Kotler and Waldemar Pfoertsch

Business to Business Marketing

Year unknown Robert Vitale and Waldemar Pfoertsch

Globalization of Chinese Companies

Globalization of Chinese Companies

Year unknown Arthur Yeung, Katherine Xin, Waldemar Pfoertsch, and Shengjun Liu

H2H-Marketing

H2H-Marketing

Year unknown Philip Kotler, Waldemar Pfoertsch, and Uwe Sponholz

Humanism in Marketing

Humanism in Marketing

Year unknown Philip Kotler, Waldemar Pfoertsch, Fabio Ancarani, and Ivan Ureta

Ingredient Branding

Year unknown Philip Kotler and Waldemar Pfoertsch

Ingredient Branding: Making the Invisible Visible

Year unknown Philip Kotler and Waldemar Pfoertsch

Instructor's Manual to H2H Market...

Instructor's Manual to H2H Marketing Case Studies

Year unknown Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, and Kejsi Sulaj

Transformational Sales

Year unknown Philip Kotler, Marian Dingena, and Waldemar Pfoertsch