Lyndon Simkin

The market segmentation workbook

1996 Sally Dibb and Lyndon Simkin

The marketing casebook

The marketing casebook

1994 Sally Dibb, Sally Dibb, and Lyndon Simkin

22nd European Conference on Knowl...

22nd European Conference on Knowledge Management

Year unknown Alexeis Garcia-Perez and Lyndon Simkin

Dark Side of CRM

Dark Side of CRM

Year unknown Bang Nguyen, Lyndon Simkin, and Ana Isabel Canhoto

ECKM 2021- Proceedings of the 22n...

ECKM 2021- Proceedings of the 22nd European Conference on Knowledge Management

Year unknown Alexeis Garcia-Perez and Lyndon Simkin

Marketing Briefs

Marketing Briefs

Year unknown Sally Dibb and Lyndon Simkin

Marketing Casebook

Year unknown Sally Dibb and Lyndon Simkin

Marketing Concepts & Strategies

Year unknown Lyndon Simkin, William Pride, Ferrell, and Sally Dibb

Marketing Essentials

Year unknown Sally Dibb and Lyndon Simkin

Market segmentation success

Year unknown Sally Dibb and Lyndon Simkin

New Research Findings From Warwic...

New Research Findings From Warwick Business School

Year unknown

New Research Findings from Warwic...

New Research Findings from Warwick Business School. Marketing Intelligence and Planning, Volume 20, Issue 2

Year unknown

Store location assessment

Store location assessment

Year unknown

The Dark Side of CRM

Year unknown Bang Nguyen, Lyndon Simkin, and Ana Isabel Canhoto