Survey of consumer attitudes and behavior, Fall 1953

by University of Michigan. Survey Research Center, Inter-university Consortium for Political and Social Research

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Description

In this study, data are included for the extent and kind of deliberation involved in the decision to buy one of four durable goods, contrasted with that involved in decision to buy a minor item. Consideration is made of features of item, information seeking, past experience with item, shopping behavior, and circumstances of purchase.