Profiting from uncertainty
Book

Profiting from uncertainty

by Paul J. H. Schoemaker, Robert E. Gunther

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Description

The author shows how major corporations have used his methodology to prepare for an un-certain future and profit from it. He shows how to: develop and analyze multiple industry scenarios; craft nimble strategies with just the right amount of flexibility; implement them using an options approach; and make real-time adjustments through dynamic monitoring.