An interview with Maxwell Sackheim

by Maxwell Sackheim, Louis Morris Starr, New York Times Oral History Program

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Description

Advertising executive, publisher. Topics include: early career in advertising at J. Walter Thompson and Sears Roebuck; association with Harry Scherman; formation of Little Leather Corporation; Sackheim and Scherman advertising agency; inception of Book-of-the-Month Club idea; early titles; subscription practices; judges.