Transforming your go-to-market strategy

Description

"In Transforming Your Go-to-Market Strategy, V. Kasturi Rangan demonstrates that any member of a distribution channel can adopt the role of steward - and shape an effective, constantly evolving, and mutually beneficial channel strategy." "Through case studies drawn from a wide variety of industries, Rangan presents the three disciplines that channel stewards must master to navigate the complex distribution environment successfully. In addition, Rangan provides tested techniques that will enable companies to manage multiple channels, integrate the Internet into a powerful channel strategy, and overcome common barriers that impede channel transformation."

"A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing their own bottom line."--Jacket.