Yankelovich voter study, 1972

Description

This study was conducted by Daniel Yankelovich, Inc. for Time Magazine. Interviews were conducted by telephone just prior to the November 1972 election. A random sample was drawn in the 17 largest states in terms of electoral vote. Respondents were asked to state their partisan preferences, to specify major problems confronting the nation, and to compare the presidential candidates on such issues as welfare, government corruption, China, jobs, defense, and taxes. Specific questions were asked about Nixon's and McGovern's public image. Demographic information includes education, occupation, income, religion, and marital status.